Asaya - My Coupons Nexus

Asaya – Made for Melanin-Rich Indian Skin

It was formed out of the understanding that looking after melanin rich skin requires a holistic approach, and includes types that are often overlooked – which is why we created Asaya. Although close to 85% of Indians have skin falling on the Fitzpatrick Scale of 3 to 5, with a rich melanin content, most global and Indian skincare brands have tended to ignore specific concerns related to deeper skin tones. Asaya was born to revolutionize this.

Conceived by Neeraj Biyani — the entrepreneur responsible for popular Indian drink brand Paper Boat — and co-founders Vikash Singhal, Mandeep Bhatia, and Eeti Sharma, Asaya grew out of work Biyani had done in Florida with dermatologists familiar with the unique biology of melanin-rich skin. The formulations were conceptualized and formulated with ingredients procured from the US, Europe & South Korea to produce international grade quality at prices which are friendly for India.

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Brand Philosophy — Made for Indian Skin

Melanin-rich skin characteristics:

Greater tendency of post-inflammatory hyperpigmentation (PIH)
More prone to dark spots due to acne, sun damage and fluctuating hormones
Additional layers of epidermis leading to more susceptibility of drying out
Predisposed to having uneven facial skin, arms, thighs, knees, elbows and neck

Asaya’s entire range is based on these truths, and the result is targeted results that actually work for Indian skin tones (as opposed to formulations being adapted from those originally designed for lighter skin).

Product Range

Under One Sun (Sun Care)

Air-Light Sunscreen Mist SPF 50 PA++++ — Makeup-Friendly, Blue Light Coverage, Ceramides & Aloe Vera
Sheerscreen Mist SPF 65+ — Ultra-lightweight spray sunscreen, 612+ ratings
Spot Light Sunscreen SPF 50 PA++++ — Fades dark spots and protects against future pigmentation
Ultra-Light Matte Fluid Sheer Milk Sunscreen SPF 50 PA++++ - Matte / Oil free with niacinamide & Vitamin C
Aqua-Dew Sunscreen SPF 50 PA+++ (lightweight hydrating)
Sun Drip Mineral Sunscreen — No cast, ultra-fluid mineral sun protection

Running Deep (Hydration and Serums)

2% Kojic Acid + 1% Alpha Arbutin Serum – Dark Spot / Hyperpigmentation Treatment For Face And Neck (1 OZ)
Advanced Spot Targeting Gel - Fast acting treatment: Spots and acne scars reduced in just 3 days*
Intense Moisture Gel – Pentavitin with Vitamin C & rose extracts, Toxic-Free certified (Australia)

Depigmentation and Body Care

Spot Light Serum Kneipp (15mL) — Treatment for PIH
Tone Restore Cream - Dark Knees, Elbows Neck And For All Skin Types
Even-Tone Underarm Mist – Illuminating mist for underarms
Advanced Spot Targeting Face Wash — Hyperpigmentation is lessened after facial cleansing
Daily Clean 2% Salicylic Acid Face Wash — Acne and pore control

Clean Beauty Commitment

All products are vegan and cruelty-free
Paraben, sulphate (SLS/SLES), phthalates, mineral oil and PABA free
Most formulas do not contain added fragrance
Deep Moisture Gel 100g (Toxic-Free certified in Australia)
Made-Safe philosophy with complete ingredient transparency

Why Asaya is Different

Unlike the majority of sunscreens and skincare companies that develop formulations based on lighter European skin, Asaya works with the unique challenges associated with melanin-rich skin. For example, the MelaMe Complex in their sunscreen simultaneously treats melanin overproduction while defending against UV and blue light.

Their serums and creams pair clinical levels of active ingredients — kojic acid, alpha arbutin, niacinamide, licorice extract — with proven carrier systems that penetrate darker skin effectively.

Pricing and Availability

Asaya product range begins at ₹449, and can be purchased on the official website of worldofasaya.com, Amazon India, Flipkart, BigBasket, JioMart and Tira Beauty. Standard discounts, B1G1 deals, and combo packs make the brand suitable for daily consumption.

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About Store

Asaya is India's first skincare brand exclusively formulated for melanin-rich skin tones — the skin type of over 85% of Indians. Co-founded by Neeraj Biyani (Paper Boat co-founder), Asaya offers dermatologist-backed, vegan, and cruelty-free skincare across sunscreens, serums, face washes, and depigmentation creams. Formulated in Florida and India using premium raw materials from the USA, Europe, and South Korea, Asaya products are free from parabens, sulphates, phthalates, and PABA. Their bestselling range includes SPF 50 sunscreen mists, kojic acid serums, spot-targeting face washes, and complete pigmentation correction sets — all priced accessibly starting from ₹449.

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