Store: Arata

Arata is the clean beauty hair care brand for India — made specifically for Indian hair and scalp conditions. We Don't Believe in One-Size-Fits-All Hair Solutions. That’s why we have created hair beauty products, perfected specially for Indian hair. Our science-backed formulas take care of your hair concerns, so that you can enjoy beautiful hair easily and effortlessly. Homegrown to Household Brand. Our Journey. In 2016, we made India's first alcohol-free hair gel in our kitchen. 9 years in, we have 70+ products perfected for Indian hair. We partner with dermatologists & trichologists to create effective solutions. In a 21000 sq. ft. lab, we bring our science-backed formulas to life. Our Crowning Glories. Just The Good Stuff. Your Concerns, Our Solutions. Investors Who Supported Our Hair Story. Big Moves For Us, Beautiful Hair For you.

Why Choose Arata?

Featured on Shark Tank India — Loved by Nation, Backed by Investors
Proven Formulations — Actives that have been clinically researched, not marketing gimmicks
Made for Indian Hair- Because your hair isn’t the same as theirs! Naturally Based for Indian climate/water quality/hair types. Give your hair WHAT IT NEEDS
Vegan & Cruelty Free - Ethical Clean Beauty
Sulfate-Free & Paraben-Free − No Stripping or Hormone Disruptors
Silicone-Free − True Results Without Illusions of Coating
BYOB Feature - Create your personalized bundles based on your preferences and history.
Concern Based Range - Get accessed to what you need Shop according to your problem instead of product category.

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Product Categories:

Hair Damage:

Protein-heavy reconstruction formulas for bleached, heat-damaged or otherwise overprocessed hair. Rebuilds elasticity and reduces breakage.

Hair Growth:

Biotin, L-Arginine, Pea Protein, and growth-lifting actives address the root of hair loss. Includes shampoo, conditioner, and serum.
Bestseller: Intensive Hair Growth Serum (1,381 reviews)

Anti Dandruff:

Formulated with Piroctone Olamine and Glycolic Acid — a clinically validated anti-fungal ingredient, reducing up to 100% of dandruff while controlling flaking, soothing itchiness and restoring scalp balance.
Includes shampoo + tonic + conditioner set.

Hair Styling:

Clean styling products — gels, creams, sprays — free of alcohol, parabens and harsh fixatives. Contains bestselling hair products: Sea Salt Hair Texture Spray, Hair Fix Stick

Curl Care:

For Wavy to Coily Indian hair type (2B to 4C). Defines curls, hydrates, fights frizz with no crunch or product buildup.

Face Care:

Arata’s clean beauty philosophy is now extended to skin care — cleansers, moisturisers and serums specifically formulated for Indian skin.

Body Care:

Targeted treatment serums for thorough scalp care — treating buildup, sensitivity, dryness and even stimulating the hair follicle.

Brand Promise:

Meet The Dhruvs. Hey! We're the Dhruvs, just two best-friends who partnered to create high-performing hair care products so that you can have a beautiful hair day, every day. We’ve poured our time, effort, care, and love into building Arata, a brand we’re super proud of and one that Indians have come to trust.

Shop Arata today and take advantage of the Clearance SALE is Live : FLAT 50% Off!

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About Store

Arata is India's Shark Tank-backed clean beauty hair care brand delivering proven, chemical-free formulas built for Indian hair. Their bestselling Super Shampoo™ (719+ reviews) delivers 54.4% more smoothness, and the Intensive Hair Growth Serum holds 1,381+ verified reviews — all sulphate-free, paraben-free, silicone-free.

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